Events, Campaigns & Initiatives

Centennial Celebration Booklet

A compact 5" × 5" printed booklet designed as a commemorative keepsake for USAA's centennial celebration. The piece guides readers through the company's 100-year history, core mission, and vision for the future, balancing archival photography with clean editorial layouts. Produced for mass distribution as a tangible memento of the milestone event.

Centennial Retractable Banners

A series of six retractable banners designed to mark USAA's 100th anniversary and displayed throughout the company's corporate home office. Each panel draws from a distinct chapter of the organization's century-long story — from its founding in 1922 to its present-day commitment to military families and community service.

Serves Together Campaign

A full-suite campaign identity designed to rally employees around the company's annual charitable giving and volunteer initiative. The campaign, themed "Together," united employees across multiple campuses nationwide throughout the year, encouraging donations, volunteer sign-ups, and a series of spirit days tied to community-centered events. Deliverables spanned both print and digital channels, from large-format posters and desk tent cards to Zoom backgrounds distributed to the entire employee base.

ANIMATED BILLBOARD - Displayed on internal communication screens across multiple campuses

POSTER - PRINT 24” x 36”

TABLE TENT - PRINT 5.5” x 5.5”

ZOOM BACKGROUND

Memorial Day 2021:
Journey of Remembrance

The graphic treatment for USAA's annual internal Memorial Day Ceremony, one of the company's largest and most ceremonially significant internal productions — a full-scale stage event featuring a color guard, live musical performances, and keynote speakers. The 2021 theme, Journey of Remembrance: Honoring a Tradition of Service and Sacrifice, guided a visual identity rooted in reverence and restraint. The title graphic served as the hero visual throughout the ceremony and in promotional materials leading up to the event.

Supporting deliverables included a series of intranet spotlight graphics distributed across internal channels, carrying the campaign hashtag and directing employees to a dedicated poppy dedication experience. Unlike most internal projects, this one required close coordination with the external marketing team to ensure the internal visual language remained aligned with the company's outward-facing Memorial Day messaging, balancing creative consistency across both audiences.

TITLE GRAPHIC - Used as main graphic during the ceremony and for promotion

SPOTLIGHTS - Circulated on an internal intranet portal

MOSAIC

Cultural Celebrations Campaign How do you create an atmosphere that will allow thousands of employees feel seen and celebrated? For USAA's MOSAIC Employee Impact Group, the answer started with design. I created a full suite of themed internal communications — digital billboards, printed posters, flyers, Slack graphics, and Zoom backgrounds — to promote cultural celebration events held on campuses nationwide. Each campaign was built around the event's cultural identity, from AANHPI Heritage Month to Diwali's Festival of Lights to Holi's Festival of Colors, creating a distinct visual language for each while maintaining adherence to USAA's brand.

POSTERS - PRINT 22” x 28”

BILLBOARDS - Displayed on internal communication screens throughout each campus

FLYERS 8.5” x 11”

ZOOM BACKGROUNDS

Above and Beyond

A fully self-contained internal campaign celebrating the company's front-line member contact employees during a dedicated week of appreciation. Three theme concepts were pitched — Olympic, Rock Star, and Space — with the space theme selected for its versatility and natural alignment with the "above and beyond" messaging. Because this was completely internal, there was significant creative liberty to stretch beyond standard brand guidelines and fully commit to the concept while still incorporating key brand elements such as the colors and typography.

Deliverables included digital billboard screens across multiple campuses, daily Slack graphics with themed prompts, vinyl stickers, acrylic lapel pins, appreciation e-cards, and large-format printed banners installed throughout the home office.